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What Is the Function of a Marketing Information System (MIS)

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What is the function of a marketing information system (MIS)?


Definitions:

Actual Output

The real quantity of goods or services produced by a company during a specific period.

Labor Efficiency Variance

A measure in managerial accounting that compares the actual hours worked to the standard hours planned for a process, indicating efficiency in labor usage.

Labor Rate Variance

The difference between the actual labor costs incurred and the expected (or standard) labor costs for the production achieved.

May

Not a term that needs defining within the given context.

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