In Collecting Primary Data, Marketing Researchers Have a Choice of Two

question 69

Multiple Choice

In collecting primary data, marketing researchers have a choice of two main research instruments, ________.

• A) reference books and journals
• B) questionnaires and mechanical devices
• C) social networks and internal databases
• D) commercial online databases and search engines
• E) open-source directories and blogs

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Definitions:

Obedience To Authority

Refers to the act of obeying orders from an authority figure, even when one might personally disagree with the orders.

Cross-Cultural Research

Involves the study of behaviors, norms, and social patterns across different cultures to identify universalities and differences.

Food Gathering

A method of obtaining food by hunting, fishing, or foraging rather than farming or animal husbandry.

Child Rearing

The practices, strategies, and methods used by caregivers to support and guide the development of a child from infancy through adolescence.