Which of the Following Is Least Likely to Be a Tool

question 67

Multiple Choice

Which of the following is least likely to be a tool used by small businesses?

• A) observation of customers and potential customers
• B) online product and service review sites
• C) purchasing data from Nielsen or U.S. Yankelovich MONITOR
• D) informal surveys using small convenience samples
• E) competitor and customer web, mobile, and social media sites

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Definitions:

Replacement Warranty

A guarantee provided by a seller or manufacturer to repair or replace defective goods within a certain period after purchase.

Repair Defects

The process of identifying and correcting flaws or issues in products or systems.

FUTA

The Federal Unemployment Tax Act (FUTA) is a United States federal law that imposes a payroll tax on businesses to fund state workforce agencies.

Employer Only

A term that may refer to expenses or contributions that are solely the responsibility of the employer and not shared with employees.