Which of the Following Is NOT a Method of Gathering

question 137

Multiple Choice

Which of the following is NOT a method of gathering good marketing intelligence?

• A) sending out teams of trained observers to mingle with customers
• B) interviewing competitors' employees to learn as much "inside information" as possible
• C) setting up digital centers that monitor brand-related online consumer and marketplace activity
• D) purchasing merchandise from competing sites to analyze and compare their assortment, speed, and service quality
• E) searching specific competitor names, events, or trends to see what comes up

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Definitions:

Business Combinations

The uniting of separate companies, assets, or entities into one through various types of financial transactions, including mergers and acquisitions.

Journal Entry

A record in accounting that notes a specific financial transaction in a company's books, involving debits and credits to various accounts.

Elimination Entry

An accounting entry made to remove the effects of intra-company transactions when consolidating the financial statements of a parent and its subsidiaries.

Fair Value

The earnings from auctioning off an asset or the obligation incurred during a methodical marketplace exchange at the date of price setting.