Marketers Can Obtain Information from Internal Data and from Competitive

question 35

Essay

Marketers can obtain information from internal data and from competitive marketing intelligence. Compare and contrast the two sources of information.

---

Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after association with an unconditioned stimulus, evokes a conditioned response.

Stimulus Generalization

A phenomenon in learning where a response is elicited by stimuli that are similar but not identical to the original conditioned stimulus.

Discrimination

Discriminatory behavior or unfair treatment towards various groups, particularly based on racial, age, or gender differences.

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli that are similar, but not identical, to the original conditioned stimulus.