Which of the Following Actions Should a Marketer Take in Response

question 31

Multiple Choice

Which of the following actions should a marketer take in response to the new economy?

• A) Offer selected discounts.
• B) Cut marketing budgets.
• C) Hold the line on prices.
• D) Cut costs.
• E) Discontinue products.

---

Definitions:

Distribution Channels

The pathways through which goods and services flow from the producer to the consumer, including intermediaries like wholesalers and retailers.

Physical Distribution

The process of planning, implementing, and controlling the movement and storage of goods from the point of origin to the point of consumption to meet customer requirements.

Logistics Management

The process of planning, implementing, and controlling the efficient flow and storage of goods, services, and related information from point of origin to point of consumption to meet customer requirements.

Shopping Centers

Places or complexes consisting of multiple stores and businesses in a centralized location, designed for consumer shopping.