A Company Sent a Trained Observer to Watch and Interact

question 92

Multiple Choice

A company sent a trained observer to watch and interact with consumers in their natural environments in order to gain deeper insights on consumer needs. This is an example of ________.

• A) viral marketing
• B) survey research
• C) ethnographic research
• D) experimental research
• E) niche marketing

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Definitions:

MR

Marginal Revenue, the change in total revenue that results from selling one additional unit of a product or service.

MC

The additional cost of producing one more unit of a product or service, known as marginal cost.

Substitute Brands

Brands that offer products or services which consumers may use in place of each other based on preference, price, or availability.

Increase Profits

Strategies or actions taken by a business to boost its earnings above its expenses.