When a Customer Feels Uneasy About Losing Out on the Benefits

question 83

Multiple Choice

When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________.

• A) selective retention
• B) selective attention
• C) selective distortion
• D) cognitive dissonance
• E) consumer ethnocentrism

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Definitions:

Self-fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.

Multiaxial Diagnosis

A classification scheme used in the Diagnostic and Statistical Manual of Mental Disorders (DSM) that assesses different aspects of an individual's health or disorder across multiple axes or domains.

Uniformity Myth

The belief that all members of a group are the same, ignoring individual differences.

Meta-analyses

Statistical methodologies that combine the results of multiple scientific studies to arrive at a conclusion that has more statistical power than individual studies.