What Is the Purpose of Marketing Analytics

question 1

Multiple Choice

What is the purpose of marketing analytics?

• A) to obtain secondary data and integrate it with primary data
• B) to gather and integrate data in a central, accessible location
• C) to interpret the data obtained
• D) to prevent the theft of customer data
• E) to identify and discard outdated data

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Definitions:

Risk

Exposure to danger, harm, or loss, often considered in financial contexts such as investments or business ventures.

Trade Credit

A financial arrangement where a buyer is allowed to purchase goods or services and pay for them at a later date.

Rate of Interest

The percentage of a loan amount charged for borrowing money, expressed as an annual percentage of the principal.

Cash Discount

A reduction in the price paid for goods or services if payment is made in cash or within a certain time period.