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Mass Media Advertising
The process of conveying promotional messages to large, widespread audiences through mediums like television, radio, newspapers, and the internet.
Sales Promotions
Short-term incentives aimed at encouraging the purchase or sale of a product or service, such as coupons, discounts, and contests.
Publicity
The act of publicizing or promoting something or someone through the media, without direct payment, to generate positive news coverage.
Interactive IMC Strategy
An approach to integrated marketing communications that emphasizes two-way interaction and feedback from stakeholders.
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