When Customers Have Low Involvement in a Purchase but Perceive

question 124

Multiple Choice

When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

• A) complex buying behavior
• B) dissonance-reducing buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) consumer ethnocentrism

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Definitions:

Theory X

Douglas McGregor’s Theory X and Theory Y framework grew from the human relations movement.

Ethnocentric Attitude

A viewpoint that one's own culture or ethnicity is more important or superior to others, often leading to biases in judgment and behavior.

Systems-Oriented View

An approach that considers the organization as a system composed of interrelated and interdependent parts, focusing on how changes in one part affect the whole.

Staffing Activities

Staffing Activities involve the process of recruiting, selecting, hiring, and training employees to fill various roles within an organization.