Which of the Following Terms Refers to a Specific Mix

question 37

Multiple Choice

Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?

• A) brand perception
• B) brand identity
• C) brand personality
• D) brand concept
• E) brand equity

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Definitions:

Objections

Expressions or statements of opposition or disapproval towards an idea, proposal, or argument.

Emotional Appeals

Strategies in communication aimed at influencing the audience's emotions to persuade or motivate them.

Audience

A group of people who gather to watch, listen to, or read something, ranging from a performance to a piece of communication.

Feelings

Emotional responses or states that arise in reaction to stimuli or situations, influencing behavior and perceptions.