________ Segmentation Has Long Been Used in Clothing, Cosmetics, Toiletries

question 1

Multiple Choice

________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines.

• A) Behavioral
• B) Gender
• C) Benefit
• D) Occasion
• E) Geographic

---

Definitions:

After-Tax Discount Rate

The interest rate used to discount future cash flows to their present value, adjusted to account for taxes.

Straight-Line Depreciation

A method for allocating an asset's cost evenly across its useful life.

Initial Investments

Initial investments refer to the upfront capital invested in starting a business or a project, encompassing costs such as machinery, equipment, and property.

After-Tax Discount Rate

The rate used to discount future cash flows to their present value, taking into account the impact of taxes.