When Customers Have Low Involvement in a Purchase but Perceive

question 124

Multiple Choice

When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

• A) complex buying behavior
• B) dissonance-reducing buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) consumer ethnocentrism

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Definitions:

Good Jobs

Employment positions that offer desirable qualities such as fair pay, job security, benefits, opportunities for advancement, and a healthy work-life balance.

Bad Jobs

Employment positions characterized by poor working conditions, low pay, lack of security, and limited opportunities for advancement.

Work Changes

Shifts in employment structures, work practices, or occupational trends, often driven by technological advancements, economic shifts, or cultural transformations.

Economy Sectors

Refers to the divisions within a country's economy that categorize types of business activities: primary (extraction of raw materials), secondary (manufacturing), tertiary (services), and quaternary (knowledge-based activities).