What Strategy Should a Marketer Use Upon Learning That Consumers

question 72

Essay

What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?

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Definitions:

Two-dimensional Framework

An analytical model that uses two variables or axes to explore or map complex relationships or systems.

Conflict Management

The practice of identifying and handling conflicts in a sensible, fair, and efficient way to minimize negative effects and potentially gain positive outcomes.

Productive Aspects

Elements or characteristics that contribute to the efficiency or effectiveness of a process, task, or system.

Mutual Adjustment

A process in negotiation where both parties make concessions or changes to their positions to reach a mutually acceptable agreement.