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Why is it difficult to assess interpersonal factors that influence the business buying process?
Warranty
A guarantee, typically provided by a manufacturer, promising to repair or replace a product if it fails within a specified period.
Maximum Load
The highest amount of stress, weight, or pressure that can be safely applied or carried by a structure or device.
Negative Words
Negative words are words that convey a negative connotation, often used to express criticism, pessimism, or a lack of confidence.
Reader's Resistance
The skepticism or opposition that a writer anticipates and aims to overcome in the audience during communication or argument.
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