A Company Selling Child-Care Products Ran a Television Ad Depicting

question 92

Multiple Choice

A company selling child-care products ran a television ad depicting women as being primarily responsible for childcare. Many women viewers considered this regressive, alleging that the ad failed to recognize the much more diversified role of women in today's world. This is an example of ________.

• A) cause marketing
• B) stereotyping
• C) niche marketing
• D) scapegoating
• E) positioning

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Definitions:

Masculine

Traits or attributes traditionally associated with men and boys, such as strength, assertiveness, and competitiveness, in a given culture.

Hofstede's Dimensions

A framework for cross-cultural communication developed by Geert Hofstede, which describes the effects of a society's culture on the values of its members and how these values relate to behavior.

Primary Appraisal

The initial evaluation process where the individual assesses the significance of a stressor as being positive, neutral, or negative.

Potential Stressor

An event, situation, or stimulus that has the capacity to induce stress, depending on the individual's perception, experiences, and coping mechanisms.