Using ________ Segmentation, Marketers Form Segments of Consumers Who Have

question 163

Multiple Choice

Using ________ segmentation, marketers form segments of consumers who have similar needs and buying behaviors even though they are located in different countries.

• A) psychographic
• B) demographic
• C) occasion
• D) benefit
• E) intermarket

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Definitions:

Force Field Analysis

Force field analysis is a management technique developed by Kurt Lewin, used for decision-making that analyzes the forces for and against a change to identify which factors are helping or hindering a goal or project.

Unfreezing

The initial stage in the change process where existing beliefs and behaviors are challenged in preparation for change.

Organization Change

The process by which companies or organizations undergo transformations in structure, strategies, processes, or culture.

Parallel Learning Structures

Systems designed to exist alongside formal organizational structures, facilitating learning and innovation without disrupting everyday operations.