________ Pricing Refers to Offering Just the Right Combination of Quality

question 11

Multiple Choice

________ pricing refers to offering just the right combination of quality and gratifying service at a fair price.

• A) Markup
• B) Good-value
• C) Cost-plus
• D) Target profit
• E) Break-even

---

Definitions:

Diffusion of Innovation

The process by which a new idea, product, or technology spreads through a population or social system.

Product Adopter

An individual or entity that starts using a new product, often categorized by the timing of adoption, such as innovators, early adopters, early majority, late majority, and laggards.

Population Incidence

The number of new cases of a particular condition or disease in a specified population within a given time period, often used to measure risk and spread within epidemiological studies.

Product Life Cycle

A concept that describes the stages a product goes through from when it is first introduced into the market until it declines or is removed from the market.