Rex Steelworks Makes Steel Sheets Which the Firm Markets and Sells

question 165

Multiple Choice

Rex Steelworks makes steel sheets which the firm markets and sells to companies all over the world. Which of the following marketing strategies is most suitable for Rex Steelworks?

• A) one-to-one marketing
• B) undifferentiated marketing
• C) individual marketing
• D) local marketing
• E) trigger-based marketing

---

Definitions:

Structure

Refers to the arrangement of atoms within a molecule or the arrangement of residues in a biological macromolecule, determining its shape and function.

Glycine

The simplest amino acid, with the chemical formula NH2CH2COOH, used in the body to make proteins.

Amino Acid

Organic compounds that serve as the building blocks of proteins, containing both amino (-NH2) and carboxylic acid (-COOH) functional groups.

Polypeptide

A molecule consisting of a chain of amino acids linked by peptide bonds, and is the building block of proteins.