Malcolm Sanders, a Graduate Student from Boston, Makes Customized Snowboards

question 164

Multiple Choice

Malcolm Sanders, a graduate student from Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busy time for Malcolm. He advertises more aggressively and sells most of his snowboards around this time. Which market segmentation approach does Malcolm most likely use?

• A) gender segmentation
• B) psychographic segmentation
• C) occasion segmentation
• D) geographic segmentation
• E) age and life-cycle segmentation

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Definitions:

Treatment Goals

Specific, measurable objectives set by healthcare providers and patients to guide therapeutic interventions.

Diagnosis

The identification of the nature and cause of a certain phenomenon, often used in the context of medical conditions or technical problems.

Evaluate Progress

The process of assessing the advancement or development towards achieving a specific goal, objective, or standard.

Psychological Testing

The use of standardized tests to measure an individual's mental and/or emotional functioning.