GamaPix Makes Point-And-Shoot Cameras and Handycams for Amateur Photographers and Hobbyists

question 153

Multiple Choice

GamaPix makes point-and-shoot cameras and handycams for amateur photographers and hobbyists. It also has a separate line of cameras dedicated to professional photographers. Additionally, it designs separate offers for each segment. Which of the following marketing strategies does GamaPix most likely use in this instance?

• A) mass marketing
• B) differentiated marketing
• C) individual marketing
• D) local marketing
• E) direct marketing

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Definitions:

Shareholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, representing the net worth attributable to shareholders.

Inventory

The goods and materials that a business holds for the ultimate goal of resale or processing.

Liquidity

Refers to the ease with which an asset can be converted into cash without affecting its market price.

Capital Structure

The specific mixture of debt and equity used by a firm to finance its overall operations and growth.