A Catalog Retailer in the United States Has Identified African

question 59

Multiple Choice

A catalog retailer in the United States has identified African American professionals between the ages of 35 and 45 as a group of potential customers for its products. The retailer plans to direct its marketing efforts toward this group of consumers. Which of the following market segmentation variables did the catalog retailer most likely use?

• A) demographic
• B) psychographic
• C) user status
• D) loyalty status
• E) usage rate

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Definitions:

Empirical Evidence

Information obtained through observation or experimentation, serving as a basis for knowledge or validation of theories.

Procedural Problems

Issues or difficulties related to the methods or processes followed in the accomplishment of tasks.

Intragroup Conflict

Conflict that occurs within a group, among its members, often stemming from differences in opinions, goals, or values.

Heider's Balance Theory

A theory that suggests individuals are motivated to maintain consistency among their beliefs, attitudes, and sentiments, leading to a harmonious state.