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Business marketers use geographic, demographic, benefit, user status, usage rate, and loyalty status to segment their markets. They also use ________, customer operating characteristics, purchasing approaches, and situational factors.
Financial Statement
A documented summary of financial transactions and standing for a company, person, or alternative entity.
Normal Balance
The usual balance side (debit or credit) on which an account increases.
Account Category
A classification within the financial statements that helps in organizing accounts, such as assets, liabilities, equity, revenues, and expenses.
Controlling Account
An account in the general ledger that summarizes the total amounts recorded in all subsidiary ledger accounts.
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