An Irish Company That Manufactures Umbrellas and Ponchos Primarily Targeting

question 7

Multiple Choice

An Irish company that manufactures umbrellas and ponchos primarily targeting consumers during the winter months is using ________ segmentation.

• A) psychographic
• B) income
• C) geographic
• D) occasion
• E) benefit

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Definitions:

Multi-attribute Utility Analysis

A decision-making process that evaluates and compares the utility of different options based on several attributes or criteria.

High Quality Decisions

Decisions that are well-informed, thoroughly analyzed, and likely to lead to positive outcomes due to the consideration of all relevant information and perspectives.

Simple Method

An uncomplicated and straightforward approach or technique to accomplish a task.

Minority Opinions

Views or judgments that are held by a smaller segment of a group, differing from the consensus or majority standpoint.