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Why Are Demographic Factors the Most Popular Bases for Segmenting

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Why are demographic factors the most popular bases for segmenting customer groups?


Definitions:

Negative News

Information or announcements that are undesirable or disadvantageous, often impacting perceptions or results negatively.

Buffer

A component in communication designed to soften the impact of the message, often used before delivering bad news.

Buffer Statement

An opening remark or sentence intended to soften the impact of a negative message that follows.

Productivity Rates

A measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

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