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How Does Loyalty Status Enhance a Company's Understanding of Its

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How does loyalty status enhance a company's understanding of its consumers?


Definitions:

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.

Status

The relative social, professional, or other standing of someone or something.

Ethnocentrism

The tendency to consider one’s culture superior to others.

Cultures

The shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people.

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