Product Differentiation Refers to the Way a Product Is Defined

question 54

True/False

Product differentiation refers to the way a product is defined by consumers on important attributes-the place the product occupies in consumers' minds relative to competing products.

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Definitions:

Loyalties

A strong feeling of support or allegiance, often to a person, group, cause, or country.

Low Conformers

Individuals who think independently, solve problems creatively, and often cause some conflict in the process.

Managing

The act of coordinating and overseeing the responsibilities and tasks of a business or project to achieve defined objectives.

Patience

The capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset.