The First Step in Designing Support Services Is to ________

question 147

Multiple Choice

The first step in designing support services is to ________.

• A) add new services that will both delight customers and yield profits to the company
• B) closely observe the product and pricing strategies of consumers
• C) survey customers to assess the value of current services and obtain ideas for new ones
• D) prevent brand dilution
• E) encourage customers to try new products

---

Definitions:

Dividend Per Share

A measure of the total dividends declared in a period divided by the number of outstanding ordinary shares.

Excess Cash

The amount of cash owned by a business that exceeds its immediate operational and investment needs, often signaling financial strength.

Equity Financed

Refers to the method of funding a company or its operations through selling shares of stock to investors, rather than acquiring debt.

Market Price

The current value at which an asset or service can be bought or sold in a marketplace.