Examlex
Why must marketers guard against stereotypes when using age and life-cycle segmentation?
Subliminal Perception
The process by which stimuli are perceived or absorbed without conscious awareness, potentially influencing attitudes or behaviors.
Conscious Awareness
The state of being aware of one's own existence, sensations, thoughts, surroundings, etc., typically through cognitive processes.
Stimulus
Anything that can elicit a physical or behavioral response in an organism.
Weber's Law
A principle in psychology that states the smallest noticeable difference in stimulus intensity is proportional to the intensity of the original stimulus, making it a relative measure rather than an absolute one.
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