________ Involves Adding More Items Within the Present Range of the Product

question 104

Multiple Choice

________ involves adding more items within the present range of the product line.

• A) Market diversification
• B) Brand extension
• C) Product line filling
• D) Upward product line stretching
• E) Downward product line stretching

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Definitions:

Mode

The value that appears most frequently in a given set of data.

Range

The difference between the highest and lowest values in a dataset, providing a measure of data dispersion.

Variance

A statistical measure that quantifies the spread or dispersion of a set of data points around their mean value.

Percentile

A value in a data set below which a certain percentage of observations fall.