Which of the Following Strategies Involves Weeding Out Weaker Brands

question 76

Multiple Choice

Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?

• A) megabrand strategies
• B) niche marketing strategies
• C) social marketing strategies
• D) co-branding
• E) licensing

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Definitions:

Children's Sports

Organized physical activities intended for children, which aim to develop their physical skills, teamwork, and understanding of fair play.

Coach

A person who trains, advises, and motivates individuals or teams, aiming to improve their skills and achieve goals.

Good Effort

An expression of approval for trying hard, regardless of the outcome or success.

Positive Self-Esteem

The evaluative aspect of the self-concept in which individuals feel valuable and confident about their selves.