Apollo Couriers, a Company Providing International Express Mail Services, Has

question 90

Multiple Choice

Apollo Couriers, a company providing international express mail services, has a proactive customer communications team. The primary job of this team is to identify situations that led to customer dissatisfaction, and then provide quick remedies to fix the problems. To a great extent, this has helped Apollo in winning customer loyalty. In this instance, Apollo has benefitted from ________.

• A) product differentiation
• B) good service recovery
• C) multibranding
• D) place marketing
• E) co-branding

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Definitions:

Machine-Hour

A unit of measure indicating the time a machine is operated to produce goods, often used in allocating manufacturing overhead.

Job Cost

The total cost assigned to a specific job or project, comprising direct materials, direct labor, and allocated overhead.

Manufacturing Costs

Expenses directly related to the production of goods, including labor, materials, and overhead.

Markup

A percentage added to the cost price of goods to cover overhead and profit.