Which of the Following Is an Advantage Offered by Co-Branding

question 141

Multiple Choice

Which of the following is an advantage offered by co-branding?

• A) Manufacturers do not have to invest in creating their own brand names with co-branding.
• B) Co-branding allows retailers to sell exclusive products that cannot be purchased from competitors.
• C) Co-branding allows a company to expand its existing brand into a category it might otherwise have difficulty entering alone.
• D) Co-branding dilutes brand equity and increases the appeal of store brands.
• E) Co-branding does not involve complex legal contracts and licenses.

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Definitions:

Resting Potential

The electrical potential of a neuron when it is not active, representing the difference in charge between the inside and outside of the cell.

Axon Terminal

Bulbous end of the axon where signals move from the axon of one neuron to the dendrites or cell body of another.

Dendrites

The branched extensions of a neuron that receive signals from other neurons or sensory receptors and convey them toward the cell body.

Synapse

The junction between two neurons or between a neuron and a muscle cell, where electrical or chemical signals are transmitted from one cell to another.