Which of the Following Statements Is True of Test Marketing

question 117

Multiple Choice

Which of the following statements is true of test marketing?

• A) The amount of test marketing needed remains constant for each new product.
• B) When the costs of developing and introducing the product are low, the company will have to do significant test marketing.
• C) Test marketing is seldom done on products that are risky.
• D) Test marketing is seldom done when management is not sure of the product or its marketing program.
• E) Test marketing costs can be high, and it takes time that may allow competitors to gain advantages.

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Definitions:

Pay Discrimination

The unequal treatment of employees by paying different wages based on non-job-related factors such as race, gender, or age.

Multicultural Organization

An organization that values diversity and incorporates practices that respect and benefit from different cultures.

Structural Integration

The process of organizing and aligning the various elements of an organization or system to work together efficiently and effectively.

Informal Network Integration

The process of blending naturally formed social connections within an organization into the formal organizational structure to enhance communication and collaboration.