Which of the Following Is True About Multivariable Segmentation Systems

question 49

Multiple Choice

Which of the following is true about multivariable segmentation systems?

• A) Marketers using multiple segmentation bases tend to ignore smaller markets.
• B) Marketers often use multiple segmentation bases to control inflation.
• C) Multiple segmentation rarely involves the use of demographic data.
• D) Multiple segmentation is ineffective in large markets.
• E) Multiple segmentation bases help identify smaller, better-defined target groups.

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Definitions:

Operating Loss

A situation where a business's operating expenses exceed its revenues, indicating that it is not making a profit from its core operations.

Department Stores

Large retail establishments that offer a wide variety of goods and services across multiple departments, such as clothing, household goods, and appliances, under one roof.

Price Gouging

The act of charging excessively high prices for goods or services, usually during times of emergency or shortage.

Outsourcing

The business practice of hiring parties outside a company to perform services or create goods that traditionally were performed in-house by the company's own employees.