Refer to the Scenario Below to Answer the Following Question(s)

question 33

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Alden Manufacturing produces small kitchen appliances-blenders, hand mixers, and electric skillets-under the brand name First Generation. Alden attempts to target newlyweds and first-time home buyers with this brand.
Considering that most young households have limited financial resources, Alden attempts to engage in target costing. "In doing this," says Milt Alden, the co-founder of Alden Electronics, "we have better control over keeping price right in line with customers."
Alden manufactures a three-speed blender, its top seller, along with a five-speed blender. The hand mixers are manufactured in two variants-a small handheld mixer with two rotating beaters and another that comes with an optional stand and an attached mixing bowl. Alden's temperature-controlled skillets are manufactured in a single style with three color options.
"Our product offerings are narrower," Milt Alden added, "but our line workers know each product like the back of their hands. This allows us to produce superior products while holding our prices low.
-Milt Alden uses which of the following strategies for pricing his products?

• A) basing company price on competitors' prices
• B) using everyday low pricing
• C) initiating an aggressive promotional campaign
• D) starting with customer-value considerations
• E) focusing on overall fixed costs of manufacturing

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Definitions:

Prosody

Melodic tone of the speaking voice.

Tone of Voice

The quality or characteristic of a voice that conveys the speaker's emotions or intentions.

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Recurrent attacks of intense terror that come on without warning and without any apparent relationship to external circumstances.

Population

A group of individuals of the same species living and interacting within a specific area at a given time.