Which of the Following Companies Uses Captive Product Pricing

question 163

Multiple Choice

Which of the following companies uses captive product pricing?

• A) Photo Genie, which sells inexpensive cameras that run only on their own expensive batteries
• B) Go Zone, which launched a range of tablet models, each priced according to its features
• C) Penguin's Parlor, which offers customers a 20-percent discount on their birthdays
• D) Sportsprint, which prices sports equipment according to customer evaluations
• E) Burger Den, whose combo meals are priced lower than its individual components sold together

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Definitions:

Cubic Inch

A unit of volume measurement in the Imperial and United States customary systems, equivalent to the volume of a cube with each side being one inch long.

Dollar Markup

The difference between the selling price of an item and its cost expressed in dollars, representing the retailer's gross profit.

Industrial Warehouse Shelving

Storage solutions designed for heavy duty usage in industrial or commercial warehouses to organize and hold inventory.

Distributor

An entity or person that supplies goods to stores and other businesses that sell to consumers.