________ Includes Sales Presentations, Trade Shows, and Incentive Programs

question 141

Multiple Choice

________ includes sales presentations, trade shows, and incentive programs.

• A) Direct and digital marketing
• B) Sales promotion
• C) Personal selling
• D) Public relations
• E) Advertising

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Definitions:

Unit Sales

The measurement of the quantity of items sold, not taking into account the revenue generated.

Personal Selling Process

A series of steps undertaken by salespersons to sell a product directly to a consumer, involving prospecting, presenting, handling objections, and closing the sale.

Customer's Purchase

the act of buying products or services by a consumer, which involves the transfer of money for the ownership of goods or receipt of service.

Follow-up

The act of continuing a previously started conversation, interaction, or process to gather further information, provide additional assistance, or ensure completion.