Examlex
Whizz Corp. wishes to introduce a new hybrid car into mature markets in developed countries with the goal of gaining mass-market share quickly. Which of the following pricing strategies would help the firm meet its goal?
12b-1 Charge
A 12b-1 Charge is a fee assessed by mutual funds to cover marketing, distribution, and service expenses, included as part of the fund's operating expenses.
Unit Investment Trust
An investment company that offers a fixed portfolio of stocks, bonds, or other securities, which is typically unmanaged, to investors for a specific period of time.
Fixed Portfolio
An investment strategy where the asset allocation is set for the long term and is not adjusted in response to market conditions.
Mutual Fund
An investment vehicle made up of a pool of funds collected from many investors for the purpose of investing in securities.
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