Refer to the Scenario Below to Answer the Following Question(s)

question 141

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery. Charles Payton, the CEO of Champion, hopes to sell the products at a low price to penetrate the market quickly.
-Noticing that themed envelopes aren't selling well, Charles Payton decides to offer customers a special "letter writing" kit. He prices the kit-which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual items is $8. Which of the following pricing strategies is he using?

• A) optional product pricing
• B) product bundle pricing
• C) by-product pricing
• D) dynamic pricing
• E) captive product pricing

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Definitions:

Physically Handicapped

A term referring to individuals who have a condition that substantially limits one or more of their major life activities due to physical impairment.

Uneasy

Uneasy describes a feeling of discomfort, worry, or nervousness, often due to apprehension about an outcome or the uncertainty of a situation.

Sex-Typical Traits

Characteristics or behaviors that are commonly associated with being male or female in a particular culture.

Healthy Women

Generally refers to females with good physical and mental health, achieved through a balanced diet, regular exercise, and appropriate healthcare practices.