Which of the Following Promotion Categories Is Most Likely to Use

question 133

Multiple Choice

Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?

• A) sales promotion
• B) direct and digital marketing
• C) advertising
• D) public relations
• E) horizontal diversification

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Definitions:

Masculinity

A set of attributes, behaviors, and roles associated with boys and men as socialized in a given society.

Femininity

A set of attributes, behaviors, and roles generally associated with girls and women by society, though its interpretation can vary widely.

Naturalistic Observation

A research method in which subjects are observed in their natural environment without any manipulation by the observer.

Real-life Settings

Environments or situations that occur in the natural course of an individual's life, as opposed to controlled experimental conditions.