Macy's Department Stores Carry a Wide Range of Product Lines

question 59

Multiple Choice

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Macy's typically charges a relatively high markup, but also holds frequent sales and price promotions, in particular offering discounts to customers who use a Macy's credit card. Macy's uses ________.

• A) self-service retailing
• B) experiential retailing
• C) high-low pricing
• D) everyday low pricing
• E) retail convergence

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Definitions:

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