Changes to the Marketing Communications Model Include That Consumers Are

question 108

Multiple Choice

Changes to the marketing communications model include that consumers are changing and are better informed, that marketing strategies are changing and are moving from mass marketing, and that ________.

• A) manufacturing processes are becoming more efficient
• B) distribution of products worldwide is more feasible and cost-effective
• C) segmenting and targeting of consumers are more detailed than ever before
• D) digital technologies are changing the ways companies and customers communicate
• E) retailing is more competitive with more sources of products available for consumers

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Definitions:

Path-Goal Theory

A leadership theory that suggests the leader's role is to guide followers in achieving their goals and to provide the necessary direction and support to ensure that their goals are compatible with the overall objectives of the group or organization.

Achievement-Oriented Leadership

A leadership style focused on setting challenging goals, emphasizing excellence, and working towards achieving high performance levels.

Path-Goal Leadership Theory

A theory which states that a leader's behavior is contingent to the satisfaction, motivation, and performance of their subordinates, and involves adjusting leadership styles based on situational demands and follower characteristics.

Directive Leadership

A management style where leaders closely control and instruct the work of their employees, often dictating the what, how, and when of tasks.