Which of the Following Is the First Step in Developing

question 136

Multiple Choice

Which of the following is the first step in developing an effective integrated communications and promotion program?

• A) designing a message
• B) identifying the target audience
• C) determining the communication objectives
• D) collecting feedback
• E) choosing the media through which to send a message

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Definitions:

Text Messages

Short, electronic messages sent over a cellular network from one phone to another.

Checking Messages

The act of looking at or reviewing messages in various forms of communication, such as email or text.

Hours

A unit of time equivalent to 60 minutes, commonly used to measure the duration of events or the workday.

Reinforcement Schedule

The pattern or timing of delivery of reinforcements used in behavior modification to create or maintain a desired behavior.