Personal Communications About a Product Between Target Buyers and Neighbors

question 36

Multiple Choice

Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________.

• A) personal selling
• B) direct marketing
• C) public relations
• D) buzz marketing
• E) word-of-mouth influence

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Definitions:

Event Management Systems

Technology platforms used for planning, organizing, and managing events and meetings, streamlining tasks from registration to attendee tracking and reporting.

Supply Chain

The connected network of individuals, organizations, resources, activities, and technology involved in the manufacture and sale of a product, from raw material to final customer.

Enterprise Resource Planning

Integrated management software systems that automate many aspects of a business's operations, from production to human resources.