Marketers Now View Themselves as ________ That Create and Share

question 54

Multiple Choice

Marketers now view themselves as ________ that create and share brand messages and conversations with and among customers across a mix of paid, owned, earned, and shared communication channels.

• A) promotion managers
• B) public relations managers
• C) sales managers
• D) content marketing managers
• E) account managers

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Definitions:

Contra-Asset Account

A contra-asset account is an account used in a ledger to reduce the value of a related account. It has a credit balance and is used to adjust the value of an asset account to its net value.

Consignment-In

A transaction arrangement where goods are placed in the care of another party to sell, but ownership and title remain with the supplier until sale.

Credit Balance

A situation where the total credits in an account exceed the total debits, often reflecting a company's liability or revenue.

Notes Receivable

Claims or promissory notes that entitle the holder to receive payments from debtors, typically in the future, and recorded as assets on the balance sheet.