________ Involves Cultivating Opinion Leaders and Getting Them to Spread

question 115

Multiple Choice

________ involves cultivating opinion leaders and getting them to spread information about a product or a service to others in their communities.

• A) Sales promotion
• B) Indirect marketing
• C) Buzz marketing
• D) Stealth marketing
• E) Public relations

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Definitions:

Publicly Held Corporations

Companies that sell their shares publicly, allowing the public to invest and own a portion of the company.

Professional Managers

Individuals or entities specialized in overseeing and making managerial decisions for businesses or organizations to ensure their effective and efficient operation.

Close Corporations

Privately held businesses with a small number of shareholders and no public market for their shares, often operated by the shareholders themselves.

General Incorporation Statutes

Laws that provide the procedures and regulations for forming a corporation.