Personal Communications About a Product Between Target Buyers and Neighbors

question 36

Multiple Choice

Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________.

• A) personal selling
• B) direct marketing
• C) public relations
• D) buzz marketing
• E) word-of-mouth influence

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Definitions:

Private Morality

The set of ethical guidelines and moral principles that individuals choose to follow in their personal lives, distinct from public or legal standards.

Federal Government

The national government of a federal country, where power is divided between a central authority and constituent units, responsible for areas like defense, foreign policy, and regulating interstate commerce.

Economic Independence

The condition of having sufficient personal wealth to live, without needing to work for basic necessities, allowing for financial self-sufficiency.

American System

An economic plan that played a prominent role in American policy during the first half of the 19th century, advocating for a strong role for federal government in the economy, including a national bank, high tariffs, and internal improvements.