The Background for the QuickRelief Allergy Medication Ad Appearing in the Magazine

question 99

Essay

The background for the QuickRelief allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers. The headline states "QuickRelief is 54% more effective than the leading prescription." At the bottom of the ad, in small print, is an explanation of how the effectiveness of QuickRelief was determined. The ad also shows a package of QuickRelief so consumers can easily recognize it at the store. Identify the different components of the communication model for this advertisement.

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Definitions:

Evidence-based Practice

A decision-making approach that integrates the best available research evidence with clinical expertise and patient values.

Central Line

A type of catheter placed into a large vein in the neck, chest, or groin to administer medication, fluids, nutrients, or to obtain blood tests over a long period.

Susceptible

Easily influenced or harmed by something; having little resistance to a disease or condition.

Continuing Education

Education pursued after the completion of a primary learning program, aimed at professionals for skill enhancement and knowledge update.